The success rate for an email review request refers to the current status of that particular email. For instance, whether the email is opened or not, has the customer submitted a review through the email, etc. 

ReviewXpo has divided the success rate for an email review request into four occasions. Here’s how it works;

• When the review request email is sent successfully, the success rate will be at 25%.

• When the customer opens the email, the success rate will increase to 50%.

• If the customer clicks on the auto-generated “Write A Review” button, the success rate will be at 75%.

• Lastly, if the customer submits the review, the success rate will increase to 100%.

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